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THE ASCEND PROGRAM
ASCEND is not just a workout — it’s a complete development system for middle school athletes who want to rise.
Built and led by Coach Demarcus Holland (Former Texas Longhorn, 7-year pro, CSCS specialist, and certified nutritionist), this program combines high-level basketball training with performance science to unlock each athlete’s full potential.
Every Tuesday, athletes receive:
⭐ Elite Skill Development
– Ball handling, pressure reads, shooting, finishing, decision-making
– Footwork, spacing concepts, and game IQ
– Competitive reps that build real confidence
⭐ Strength, Mobility & Athletic Training
– Age-appropriate strength work
– Mobility & flexibility
– Injury-resistant movement patterns
– Jump training and speed development
⭐ Character, Leadership & Confidence
– Discipline and habits
– Communication and teamwork
– Mental framework for growth
⭐ Limited Spots Available
With limited spots and a structured curriculum, ASCEND ensures every athlete gets intentional coaching, and a proven system designed to help them grow physically, mentally, and technically.
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Online Services
We’ve created simple solutions for your personal needs.
Strength/Skills Programs
We offer customized weight room and an on court skill library to help you achieve your desired performance, including nutrition, muscle gain, and more.
Nutrition Coaching
Eating right is a crucial part of maintaining a healthy lifestyle. I became a certified nutrition coach to help you create lasting habits your body will thank you for.
Meet the Professional
Dedicated to helping you achieve your health goals.
Demarcus Holland CSCS
Certified Strength and Conditioning Coach/ Certified Nutritionist
Former Division I/ Professional Athlete
How We Get Results
We believe in breaking down complex movements into simple steps so that our clients can understand and execute them efficiently.
Training Locations
Our main training location is located in Highland Park, TX.
Let’s Build Together
Whether you are just starting out or looking to sharpen your skills as an experienced player, Holland Performance is here to help.